SEO Basics Course
Master the fundamentals of Search Engine Optimization and build a solid foundation for your digital marketing career
Student Success
Improved their rankings
Course Overview
Master the fundamental concepts and strategies of SEO to boost your website's visibility on search engines
What You'll Learn
- Fundamentals of how search engines work and rank websites
- Effective keyword research techniques for the Philippine market
- On-page optimization strategies for better rankings
- Introduction to link building and off-page optimization
- Basic analytics and performance tracking
- Content optimization for search engines and users
Course Outcomes
- Ability to conduct comprehensive keyword research for any website
- Optimize existing web pages for improved search engine rankings
- Create SEO-friendly content that ranks well and engages users
- Identify and analyze competitor strategies to gain a competitive edge
- Set up and interpret basic analytics to track SEO performance
- Develop a foundational SEO strategy tailored to Philippine businesses
Course Curriculum
1 Introduction to SEO & Search Engines
- What is SEO and why it matters
- How search engines work
- The SEO landscape in the Philippines
- Key ranking factors in 2025
2 Keyword Research Fundamentals
- Understanding user intent
- Keyword research tools and techniques
- Long-tail keywords and their importance
- Competitor keyword analysis
3 On-Page SEO Optimization
- Title tags and meta descriptions
- Header tags (H1, H2, H3)
- URL structure and optimization
- Image optimization and alt tags
4 Content Optimization
- Creating SEO-friendly content
- Keyword placement and density
- Content structure and readability
- Localized content for the Philippine market
Course Features
Flexible Schedule
Learn at your own pace with access to course materials 24/7
Practical Exercises
Apply what you learn with hands-on projects and real-world scenarios
Expert Support
Get answers to your questions from experienced SEO professionals
Community Access
Join our community of SEO learners for networking and collaboration
Resource Library
Access to a comprehensive library of SEO tools, templates, and guides
Certification
Earn a recognized SEO certification upon successful course completion
Meet Your Instructor
Izabellina Reyesovka
SEO Specialist & Digital Marketing Consultant
With over 12 years of experience in digital marketing and SEO, Izabellina has helped numerous businesses across the Philippines achieve significant growth through organic search. She specializes in local SEO strategies and has worked with clients ranging from small startups to established corporations.
Izabellina is known for her practical teaching approach that focuses on actionable strategies that deliver real results. Her expertise in the Philippine digital landscape makes her uniquely qualified to teach SEO strategies that work specifically for the local market.
Enroll in SEO Basics Course
Invest in your future with our comprehensive SEO training
SEO Basics Course
4-week comprehensive training for beginners
- Lifetime access to course materials
- Weekly live Q&A sessions
- Hands-on projects and assignments
- SEO Academy certification
Payment Plans
We offer flexible payment options to make our courses more accessible:
- 3 monthly installments of ₱4,500
- Group enrollment discount (3+ people): 15% off
- Early bird discount: ₱10,500 (limited availability)
Course Bundles
Save when you enroll in multiple courses together:
- SEO Basics + Advanced SEO: ₱28,000 (save ₱3,400)
- Complete SEO Package (all 3 courses): ₱45,000 (save ₱10,900)
Frequently Asked Questions
Is this course suitable for complete beginners?
Yes, this course is specifically designed for beginners with no prior SEO experience. We start with the fundamentals and gradually build your knowledge and skills.
How long do I have access to the course materials?
You'll have lifetime access to all course materials, including any future updates to the curriculum. This allows you to learn at your own pace and revisit the content whenever needed.
Do I need any special software or tools for this course?
No specialized software is required. We'll introduce you to various free and paid SEO tools throughout the course, but you can complete all exercises using free tools and resources. A computer with internet access is all you need to get started.
Is the course content specific to the Philippine market?
Yes, while we cover universal SEO principles, the course includes specific strategies and case studies relevant to the Philippine market. We address local search behaviors, regional considerations, and provide examples of successful SEO implementations in the Philippines.
What kind of support will I receive during the course?
You'll have access to weekly live Q&A sessions with the instructor, a dedicated support forum where you can ask questions at any time, and a private community group where you can connect with other students. Our team aims to respond to all questions within 24 hours.
Ready to Get Started?
Master SEO Fundamentals for the Philippine Digital Landscape
In today's digital-first business environment, establishing a strong online presence is no longer optional for businesses in the Philippines. As the country continues to experience rapid digital growth—with internet penetration reaching over 76 million users—mastering the fundamentals of Search Engine Optimization (SEO) has become an essential skill for entrepreneurs, marketers, and professionals alike.
Our SEO Basics course is meticulously designed to address the unique challenges and opportunities present in the Philippine digital ecosystem. While global SEO principles remain consistent, successful optimization strategies must account for local search behaviors, regional preferences, and the specific competitive landscape of the Philippine market.
This foundational course serves as your entry point into the world of SEO, providing a structured learning path that transforms technical concepts into practical, actionable strategies. Whether you're managing a small business website, starting a career in digital marketing, or seeking to expand your professional skill set, our curriculum offers the perfect balance of theoretical knowledge and hands-on application.
Why SEO Education Matters in the Philippines
The Philippines presents a unique digital landscape where mobile usage dominates internet access, with over 97% of users connecting via smartphones. This mobile-first reality shapes how Filipino consumers search for information, products, and services online, creating distinct patterns that savvy businesses must understand to succeed.
Additionally, the bilingual nature of the Philippine internet space—where searches occur in both English and Filipino (and sometimes in regional dialects)—introduces keyword research complexities that aren't present in monolingual markets. Our course addresses these nuances directly, teaching you how to identify and target the most valuable search terms for your specific audience.
Beyond these regional considerations, our SEO Basics course equips you with universal best practices that form the foundation of any successful SEO strategy. From understanding how search engines evaluate and rank websites to implementing on-page optimization techniques that improve both user experience and search visibility, you'll gain the essential knowledge needed to make informed decisions about your digital presence.
The lasting value of this course extends far beyond theoretical learning. Each module includes practical exercises where you'll apply newly acquired skills to real-world scenarios, building a portfolio of work that demonstrates your growing expertise. By the end of the four-week program, you'll have developed a comprehensive SEO foundation that can be immediately implemented to improve your website's performance in search results.
Invest in your digital future with our SEO Basics course and join hundreds of Filipino professionals who have transformed their online presence through effective, ethical optimization strategies. The journey toward search engine success begins with understanding the fundamentals—and there's no better time to start than today.