About Our Academy
Empowering Philippine businesses with industry-leading SEO education since 2018
Our Story
SEO Academy was founded in 2018 with a clear mission: to bridge the significant knowledge gap in search engine optimization within the Philippine market. As digital adoption accelerated across the country, we recognized that local businesses lacked access to specialized SEO training tailored to the unique challenges of the Philippine digital landscape.
Our founders, Isabella Reyes and Marco Villanueva, combined their expertise in digital marketing and SEO to develop a curriculum that addressed the specific needs of Filipino businesses and professionals. Having worked with clients ranging from small local enterprises to multinational corporations, they understood the importance of location-specific strategies that consider factors like regional search behaviors, language nuances, and local competition.
What began as specialized workshops for a handful of businesses has evolved into the country's premier SEO education institution, with over 1,200 graduates who have gone on to transform their organizations' digital presence or build successful careers as SEO professionals.
Our Mission
Educate
Provide comprehensive, up-to-date SEO education specifically tailored to the Philippine market and business environment.
Empower
Equip businesses and professionals with practical SEO skills that drive measurable results and sustainable digital growth.
Elevate
Raise the standard of SEO practice in the Philippines by fostering a community of well-trained, ethical SEO professionals.
Meet Our Team
Our faculty brings together decades of combined experience in SEO, digital marketing, and technical development
Our Values
Excellence
We are committed to delivering the highest quality SEO education, constantly updating our curriculum to reflect industry best practices and emerging trends.
Community
We believe in fostering a supportive community of SEO professionals who collaborate, share knowledge, and grow together in their digital marketing journey.
Integrity
We teach ethical SEO practices that focus on creating genuine value for users while achieving sustainable search visibility, rejecting manipulative tactics that harm the web ecosystem.
Results-Driven
We measure our success by the real-world results our students achieve, focusing on practical strategies that drive measurable improvements in search visibility and business performance.
Building SEO Excellence in the Philippines
SEO Academy stands as the Philippines' premier institution dedicated exclusively to search engine optimization education. Founded on the principle that effective SEO requires both technical expertise and strategic understanding, our academy has developed a curriculum specifically designed to address the unique characteristics of the Philippine digital landscape.
Our founding team recognized early that while global SEO principles remain consistent, their application must be calibrated to local market conditions. The Philippines presents distinctive challenges and opportunities for search visibility—from bilingual search patterns to region-specific competitive landscapes and varying levels of technical infrastructure.
What sets SEO Academy apart is our unwavering commitment to practical, results-oriented training. Unlike theoretical courses that leave students uncertain how to implement what they've learned, our programs emphasize hands-on application, real-world case studies, and measurable outcomes. This approach has earned us recognition as the trusted partner for businesses and professionals seeking to build lasting SEO capabilities.
Over the years, we've had the privilege of training professionals from diverse sectors—from e-commerce startups and established retail brands to media companies, financial institutions, and government agencies. This cross-industry experience informs our teaching methodology, allowing us to provide contextually relevant examples and strategies across different business models.
As the digital landscape continues to evolve, so does our curriculum. Our team remains at the forefront of SEO innovation, continuously updating course materials to reflect algorithm changes, emerging technologies, and shifting consumer behaviors. This commitment to currency ensures that our graduates possess not just foundational knowledge but cutting-edge techniques that drive competitive advantage.
Beyond technical skills, we instill in our students an ethical approach to SEO—one that prioritizes creating genuine value for users while achieving sustainable search visibility. This philosophy stems from our belief that the most effective optimization strategies align business objectives with user needs, creating a virtuous cycle that benefits all stakeholders.
Whether you're a business owner looking to reduce dependency on paid advertising, a marketing professional seeking to expand your skill set, or an aspiring SEO specialist aiming to build a rewarding career, SEO Academy provides the structured learning path, expert guidance, and supportive community needed to achieve your goals.
We invite you to explore our range of specialized courses and join the growing network of professionals who are transforming their digital presence through strategic, effective SEO practices tailored to the Philippine market.
Ready to Start Your SEO Journey?
Join our community of SEO professionals and transform your digital skills